Virtual Tech Mission Panama

The Netherlands Embassy in Panama-City & Holland House Panama are organizing a Virtual Mission to Panama from 25-27 October. Innovative companies in digital technology from the Netherlands, Curaçao, Aruba and Sint Maarten are invited to participate in this unique 3-day digital trade mission. The mission will be led by Fabia Tetteroo-Bueno, CEO of Philips Latin-America and implemented with the support of local partners in the technology field such as the City of Knowledge, the technology chamber CAPATEC and Panama Pacifico. The mission is sponsored by Philips Latin America, which has its headquarters in Panama-City.

The mission focuses on digital tech solutions for the following promising sectors:
💡 Logistics & Port digitalization  (Smart & Cybersecure ports)
💡 Health (Digital Health / Health Tech)
💡 Financial sector (Cybersecurity / Fintech)
💡 Government (E-government solutions)

Opportunities in Panama
Due to its central location, excellent maritime and airline connections and favourable business climate, Panama is frequently referred to as the ‘Hub of the Americas’. The high-income & high growth country in Central-America is a regional trade, logistics and financial center that has attracted many Dutch businesses (NL is currently the No. 3 investor in Panama). Panama is well on its way to becoming a Digital Hub as well. It is on the crossroads of 7+1 submarine fiber optic cables (the Google Curie cable is under construction) providing reliability of data and voice transmissions and the highest fixed internet speed in Latin-America. Together with fiscal and migration incentives for tech companies, it is the ideal investment location and export destination for Dutch start-ups and scale-ups in digital technologies.

A few examples of opportunities

Maritime & Logistics: the port infrastructure needs to be modernized and connected to various digital platforms, using business analytics and data. This creates opportunities for big data, AI and software companies in logistics and training and consultancy services in these areas. Cybersecurity in the port and logistics sector is also an area of high potential.

Health Tech / Digital Health: Panama is resuming works to build a Health City which will house 43 operating rooms, 1,235 beds and offices for various medical specialties. This is expected to drive demand for medical devices and digital health solutions.

Banking: mergers and acquisitions, use of digital technologies, entry of fintech and an increased cybersecurity risk represent opportunities for Dutch companies that offer IT solutions for this sector. Panama is one the countries experiencing the most cyberattacks in Latin-America, mainly due to its large financial sector.

Fintech is seen as an opportunity to further strengthen Panama’s position as an international financial center and recently new legislative proposal was launched by the Panamanian Parliament to promote the use of crypto currencies and Blockchain.

E-Government: Panama has an active digital transformation strategy, promoting digitization of procedures and processes, digital identity solutions, means of digital payments and easier access to services through digital platforms. Recently the CAF – Development Bank of Latin-America committed 350 million USD to support Panama in implementing the strategy.

E-Commerce / Retail: the e-commerce market in Central America & the Caribbean increased with 40% from 2019 to 2020. Panama has the largest e-commerce proportion of total retail sales in Latin-America, even surpassing markets such as Brazil where e-commerce represents around 7.8% of total sales. This creates e-commerce opportunities for digital marketing, e-commerce platforms and big data (analytics) companies.

Key mission features
✅ Virtual platform showcasing your company
✅ Customized matchmaking with 4-6 targeted potential clients and partners
✅ Thematic webinars (on digital health, cybersecurity /fintech & more)
✅ Virtual visit to the City of Knowledge & Panama Pacifico tech hubs
✅ Official presentation of the study on opportunities in the tech sector in Panama carried out by Holland House Panama & commissioned by NLinBusiness in the Netherlands.

Full draft programme

Cost & registration
The participation fee is 500 EUR per company (invoiced in US dollars). A maximum of 10 companies from the Kingdom of the Netherlands can participate. One customized matchmaking programme per company.

Interested? Kingdom companies can register via this registration link

Please note: a confirmation of registration is not confirmation of participation. Applications will be assessed against focus topics of the mission, amongst others.

More info & questions: Holland House Panama, Remco de Bruijn,

Virtual Tech Mission Panama

Mission contacts

Remco de Bruijn
Remco de Bruijn Executive Director

Digital Maritime Mission Central-America

The Regional Business Development LATAM team (NL Ministry of Foreign Affairs) organized a digital maritime trade mission to Central America from December 1-3 2020, in close cooperation with the Netherlands Embassies in  Panama and San José. Holland House Panama & Holland House Colombia set-up and implemented the mission together with local partners. Sixteen companies from the Kingdom of the Netherlands with focus on port digitalization, development, energy and sustainability participated in this unique 3-day digital trade mission, led by René van der Plas (Director Port of Rotterdam International).

Goals of the mission

  • To become aware of the trends & opportunities in the Port sector in Central-America
  • To find new business partners & customers
  • To strengthen existing relations with maritime players in the region

 Mission features

  • Virtual platform to enter into contact with Central-American counterparts from the port sector in Panama, Costa Rica, Guatemala, El Salvador, Honduras and Nicaragua
  • Presentations on ongoing tenders and upcoming maritime projects in the region
  • Matchmaking with 6-8 targeted potential clients and partners
  • Updates on new trends and developments in Central America´s maritime sector
  • Virtual visits to Panama Canal and Caldera Port
  • Official presentation of the recently conducted regional study on Port Digitalization

Visit the virtual mission platform

Enjoy a Virtual visit of the Panama-Canal

The maritime sector in Latin-America

The maritime sector, including port development, is key to the future development of Latin American economies. Throughout the region, countries are investing in existing ports, building new ports, and particularly improving efficiency, digitalization and sustainability. The developments in light of Covid-19, create new opportunities for the Dutch maritime sector. Multiple tenders are currently starting or in progress in Panama, Costa Rica and Nicaragua, centered around port infrastructure and equipment modernization works, renovation of shipyards, port digitalization, and water management systems.

Local Partners involved in the mission

Digital Maritime Mission Central-America

Mission contacts

Remco de Bruijn
Remco de Bruijn Executive Director
Jan-Willem van Bokhoven
Jan-Willem van Bokhoven Executive Director

CER-PYME Responsible Business Conduct practices

CER-PYME is an EU-funded project for training and certification of medium and small companies in Colombia, Ecuador and Panama in Responsible Business Conduct practices (Corporate Social Responsibility – CSR). Holland House Panama & AHK Panama are implementing this project in Panama.

The project aims for the creation of a responsible business ecosystem, where large companies that operate under high social, environmental and corporate transparency standards, motivate small and medium-sized companies to implement good business practices within their production processes. Through the development of training activities, exchange of experiences, knowledge transfer and advice on key issues such as social responsibility, environmental, gender and corporate transparency, among others.

Five reasons to participate as a Panamanian SME:

  1. Free Certification in Corporate Social Responsibility
  2. Exchange of experience in Corporate Social Responsibility with the most important anchor companies in the country
  3. Virtual training on current issues for your company such as; human rights and environmental management
  4. Multisector commercial networking
  5. Unique possibility of being part of the supply chain of important national and international companies


Watch the official launch which took place on October 15th here.

For more information please do not hesitate to contact us at

CER-PYME is endorsed by the Latin America and the Caribbean Responsible Business Conduct Fund (RBCLAC), implemented by the International Labor Organization (ILO), the Organization for Economic Cooperation and Development (OECD), the Office of the United Nations High Commissioner for Human Rights(OHCHR) and funded by the European Union. The project is organized in cooperation with the German Chambers of Commerce & Industry in Colombia, Panama and Ecuador (AHK) and Holland House Colombia & Panama.

CER-PYME Responsible Business Conduct practices